http://www.2gconsultingweb.com Pianificazione e marketing strategico Sat, 30 Aug 2008 16:09:23 +0000 http://wordpress.org/?v=2.3.3 en http://www.2gconsultingweb.com/offerta-promobusiness1/ http://www.2gconsultingweb.com/offerta-promobusiness1/#comments Sat, 28 Jun 2008 19:46:08 +0000 admin http://www.2gconsultingweb.com/offerta-promobusiness1/ Nella fase iniziale di impostazione e lancio della nuova impresa tutta l'energia e l'entusiamo dell'imprenditore devono essere dedicate agli aspetti creativi, organizzativi e finanziari. Il nostro intendimento è quello di affiancarci all'imprenditore per assisterlo con la nostra esperienza e coadiuvarlo nello sviluppo delle attività - vogliamo renderci utili per esempio aiutando ad impostare correttamente il piano d'azione, le proiezioni economico-finanziarie, la definizione dell'azienda per gli aspetti amministrativi.

Per questo abbiamo sviluppato un "pacchetto offerta ", e in considerazione della criticità di questa fase iniziale abbiamo voluto proporre questo pacchetto a condizioni economiche di favore (per non gravare sul cash flow della nascente impresa proprio nel momento più delicato!).

»»

Linea Business1: Nuova azienda (newco) e Microimprese (meno di 10 dipendenti, fatturato inferiore a euro 2.000.000)

A. Pacchetto "Startup"

- dedicato alle aziende in fase di startup, un pacchetto offerta che comprende la definizione del progetto, le previsioni economiche, la stesura del piano d'azione - e l'assistenza del commercialista alla costituzione della società - a condizioni di favore.

B. Pacchetto "Small Business"

- rivolto alle microimprese, un intervento che comprende la revisione della situazione attuale, le previsioni economiche, l' aggiornamento del piano d'azione - e l'eventuale analisi marketing dei prodotti/servizi e del loro posizionamento - un intervento "a pacchetto", a costi contenuti.

♦♦

Visualizza offerta e costi della promozione:   2g-offerta-newco-e-microimprese.xls]]> http://www.2gconsultingweb.com/offerta-promobusiness1/feed/ http://www.2gconsultingweb.com/offerta-promobusiness2/ http://www.2gconsultingweb.com/offerta-promobusiness2/#comments Fri, 27 Jun 2008 15:24:05 +0000 admin http://www.2gconsultingweb.com/offerta-promobusiness2/ Linea Business2: PMI (Piccola e media impresa) - [Interventi e analisi basati sul modello di sviluppo per fasi secondo Greiner]


Fasi di sviluppo secondo Greiner: stili di gestione, struttura organizzativa, meccanismi di coordinamento

- sviluppo attraverso la creatività  (→ ≈≈ crisi di leadership)

- sviluppo attraverso la direzione  (→ ≈≈ crisi di autonomia)

- crescita attraverso la delega  (→ ≈≈ crisi di controllo)

- crescita attraverso il coordinamento e controllo (→ ≈≈ crisi di "Red Tape" - burocrazia)

- crescita attraverso la collaborazione  (→ ≈≈ crisi di crescita interna)

- (sesta fase, aggiunta al modello iniziale) crescita attraverso soluzioni extra-organizzative

 »»

A. Pacchetto "PMI sviluppo iniziativa"

- dedicato alle aziende in fase di avviamento di una significativa iniziativa di sviluppo, un pacchetto offerta che comprende:

»(A1)definizione del progetto, (A2)previsioni economiche, (A3)stesura del piano d'azione«

basati su un modello statistico personalizzato per l'esame dei rischi, dell'incertezza su ingresso/mosse dei concorrenti e sulle probabilità di accadimenti avversi.

B. Pacchetto "PMI ristrutturazione organizzativa"

- rivolto alle aziende che sentono l'esigenza di consolidare la propria organizzazione, o di ristrutturare operazioni, processi, e driver di costi, un intervento che comprende:

»(B1)esame della situazione attuale, (B2)analisi delle attività operative, (B3)revisione delle voci di costo e delle variabili di funzionamento, (B4)definizione degli interventi e del piano d'azione«

basati su un modello di checkup personalizzato per l'esame di efficacia ed efficienza dei processi, delle variabili e interrelazioni generatrici di costi, delle opportunità di snellimento e di ottimizzazione dell'organizzazione e dei processi.

Per maggiori informazioni: business@2gconsultingsrl.it

.]]> http://www.2gconsultingweb.com/offerta-promobusiness2/feed/ http://www.2gconsultingweb.com/decision-support-risk-50/ http://www.2gconsultingweb.com/decision-support-risk-50/#comments Thu, 22 May 2008 11:27:25 +0000 admin http://www.2gconsultingweb.com/decision-support-risk-50/
Running an analysis with @RISK involves three simple steps:

1. Set Up Your Model. Start by replacing uncertain values in your spreadsheet with @RISK probability distribution functions, like Normal, Uniform, or over 35 others. These @RISK functions simply represent a range of different possible values that a cell could take instead of limiting it to just one case. Choose your distribution from a graphical gallery, or define distributions using historical data for a given input. Even combine distributions with @RISK's Compound function. Share specific distribution functions with others using the @RISK Library, or swap out @RISK functions for colleagues who don't have @RISK.

Next, select your outputs - the "bottom line" cells whose values interest you. This could be potential profits, ROI, insurance claims payout, disease recovery rate, or anything at all.

More on Modeling in @RISK

Input distributions may be correlated with one another, individually or in a time series. Correlations are quickly defined in matrices that pop up over Excel, and a Correlated Time Series can be added in a single click. A Correlated Time Series is created from a multi-period range that contains a set of similar distributions in each time period.

All @RISK functions and correlations in your model are summarized - with thumbnail graphs - in the dashboard-style @RISK Model window, and you can watch distribution graphs pop up as you browse through cells in your spreadsheet.

Share Your Model with Others
@RISK functions can be stored in the @RISK Library, a SQL database for sharing with other @RISK users. @RISK functions may also be removed with the Function Swap feature, enabling your models be to shared with colleagues who don't have @RISK installed. @RISK will keep track of any changes that occur in the spreadsheet while the @RISK functions were "swapped out." You can control how @RISK should update formulas when it finds changes in the model. In addition, you can have @RISK automatically swap out functions when a workbook is saved and closed and automatically swap in if necessary when a workbook is opened.

2. Run the Simulation. Click the Simulate button and watch. @RISK recalculates your spreadsheet model thousands of times. Each time, @RISK samples random values from the @RISK functions you entered, places them in your model, and records the resulting outcome. Explain the process to other by running your simulation in Demo Mode, with graphs and reports updating live as the simulation runs.

3. Understand Your Risks. The result of a simulation is a look at a whole range of possible outcomes, including the probabilities they will occur. Graph your results with histograms, Scatter Plots, cumulative curves, Box Plots, and more. Identify critical factors with Tornado charts and sensitivity analysis. Paste results into Excel, Word, or PowerPoint, or place them in the @RISK Library for other @RISK users. You can even save results and charts right inside your Excel workbook.

More on @RISK Results

Clear, Easy-to-Understand Results
@RISK provides a wide range of graphs for interpreting and presenting your results to others. Histograms and cumulative curves show the probability of different outcomes occurring. Use overlay graphs to compare multiple results, and summary graphs and Box Plots to see risk and trends over time or over ranges. Right-click menus and handy toolbars make navigation a snap. All graphs are fully customizable - including titles, axes, scaling, colors, and more - and ready for export to Excel, Word, or PowerPoint. You can watch results graphs pop up as you browse through cells in your spreadsheet.

@RISK provides you with sensitivity and scenario analyses to determine the critical factors in your models. Use sensitivity analysis to rank the distribution functions in your model according to the impact they have on your outputs. See the results clearly with an easy-to-interpret Tornado diagram, or uncover relationships with Scatter Plots. Sensitivity analysis pre-screens all inputs based on their precedence in formulas to outputs in your model, thus reducing irrelevant data. In addition, you can use @RISK's MakeInput function to select a formula whose value will be treated as an @RISK input for sensitivity analysis. In this way, multiple distributions can be combined into a single input, streamlining your sensitivity reports.

All simulation results for both outputs and inputs are summarized - with thumbnail graphs - in the dashboard-style @RISK Results Summary window. Simulation results may be saved directly in your Excel workbook, and also placed in the @RISK Library to for sharing with other @RISK users.]]> http://www.2gconsultingweb.com/decision-support-risk-50/feed/ http://www.2gconsultingweb.com/matrix-process/ http://www.2gconsultingweb.com/matrix-process/#comments Sun, 18 May 2008 14:41:11 +0000 admin http://www.2gconsultingweb.com/matrix-process/

Steps
Action
Application in MATRIX V5


1. Objectives
Set Economic Objectives
Simple Economic Objectives (Revenue and Gross Margin) are set via the Economic Objectives Data Editor.


2. Segmentation Matrix
Define Products, Markets and Market Segments
Products, Markets and Market Segments are defined within the Segmentation Matrix. This well established, but simple tool enables the user to amortise his business into key business opportunities or areas (KBA's).


3. Growth Path
Plot a path for growth
A path for growth is set via the Ansoff Matrix. This enables the business illustrate whether its growth will be by Penetration of existing products into existing markets (Penetration), introducing new products (product expansion), new markets (market expansion) or new products and new markets (diversification).


4 - 11. Audit
Assess Market Attractiveness
Market Attractiveness criteria are defined within the Market Attractiveness Scorecard, then weighted and scored for each KBA. A simple Market Attractiveness histogram shows the relative attractiveness of each opportunity.


Assess Competitive Strengths and Weaknesses
Competitors are defined within the Competitor's scorecard. Critical Success Factors associated with each KBA are defined within the Competitive Strength Scorecard, then weighted and scored. Graphical output shows the overall competitive position of the company, together with its key Strengths and Weaknesses.


Define Market History and Forecast
Historical data about the performance of the KBA is plotted within the Market History and Forecast Data Editor. Estimates of performance are made for the Market, the Host company and key competitors. Output can be assessed via the Life Cycle Analysis and Share Analysis charts.


12 - 16. Analysis
Review Boston Matrix
The Boston Matrix shows the familiar 'Stars', and 'Question Marks' which require funding through growth, 'Cash Cows' which should be generating revenue for investment in other areas, and 'Dogs' where a minority share is held within a reducing market.


Review Directional Policy Matrix
The Directional Policy Matrix is a popular analysis which enables you assess which opportunities you are likely to succeed as market leader, and those where you are in a trailing position which may (or may not) be suitable for divestment. Opportunities 'in between' require more thought about whether efforts should be redoubled, or the KBA should be selectively withdrawn.


Review Perceptual Maps
Perceptual Maps are two dimensional matrices which enable you to look in greater depth at issues such as 'Perceived Use Value' vs 'Perceived Price'.


Review Gap Analysis
Gap Analysis enables the user to assess whether the current portfolio is likely to meet the overall Objectives, the major contributors to economic performance, and the balance of risk within the portfolio.


Review Risk Analysis
Risk Analysis, a unique approach developed by Market Modelling Limited automatically processes all of the data supplied into the model to assess whether the current portfolio can be optimised by eliminating one or more products.


Once this exercise has been completed, the user is able to assess whether the proposed portfolio is likely to meet the economic objectives set by the company. If so, then lower level marketing, financial and human resource plans can be developed; if not, then the company may need to devise new scenarios with revised portfolios and / or re-assess its objectives.]]> http://www.2gconsultingweb.com/matrix-process/feed/